Convert ideas into a successful business

Business ideas can be dime a dozen. So how do you go about turning yours into a successful company? Here are some top tips from 24-year-old Sharon Njoroge, who turned her idea of a discount coupon booklet into a thriving venture called Discoucher.

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Grow with A.R.T

We are A.R.T! Africa Regional Trade. We are a social enterprise with our headquarters in Dakar, Senegal, West Africa. We leverage our vast network of experts including leaders from the private and public sector, business owners, scientists, politicians, governments, policy makers and more from across Africa to implement commercial strategies  that build on the expertise of international organizations such as the United Nations (UN), the African Union and programs implemented by the New Partnership for African Development (NEPAD), the United States Agency for International Development (USAID), the Bill and Melinda Gates Foundation (BMFG), the African Development Bank (AFdB) and more.


Suparna Biswas; Board


Suparna Biswas (right) with his Excellency President Ali Bongo Ondimba (Gabon). Suparna has over 28 years’ experience in leadership and management positions. Design and implementation for long term development and humanitarian programs. Emphasis on enterprise development. 15 years in senior management positions with INGOs developing projects, countries and regions and over 13 years executive experience in the private sector, building and delivering sustainable solutions. High Level Experience developing start-ups, implementing programs in complex and high security risk locations across Africa and Asia such as NIGER, DRC, CAR and WCA countries. Strong operations management capacity at country and regional level, High Level Experience providing supply chain and logistic solutions with international NGOs – Oxfam GB, WWF, Save the Children International. High level Experience with Strategy development and implementation. High Level Experience in fundraising including USAID, EU, UN Agencies, DfID, Global Fund, Glaxo Smith Cline and WB, ADB, BDEAC.

Natasha Quist; Board


Natasha Quist (left) with Mr Marcel De Souza, President (ECOWAS Commission). Natasha is the senior advisor for West & Central Africa for Gates Foundation Natasha is a British born Nigerian-Jamaican with more than 20 years’ experience working for multinational and international organizations in Management, Strategic Planning, Marketing and Investment Banking and has worked in the United States, Europe, Central America, Asia and Africa. Before joining the Gates Foundation, Natasha served as Regional Director for West & Central Africa with Save the Children International (SCI), in the regional office in Dakar, Senegal. She was responsible for the launch and oversight of 12 country offices with a staff of over 2,500 and a portfolio of over USD 500 million. Prior to joining SCI,Natasha was the Central Africa Director for the World Wildlife Fund (WWF) based in Yaoundé, Cameroon. Before joining WWF, she spent over five years in Dakar as the West Africa Regional Director with Oxfam Great Britain. Natasha was also the Director of Strategic Planning for Nike Inc. in Europe, the Middle East and Africa.

Akere Muna; Board


Akere Muna (extreme right) with his Excellency President Thabo Mbeki (South Africa) and his Excellency President Paul Biya (Cameroon). Akere Muna is a world-renowned lawyer who is currently the Chairman of the International Anti-Corruption Conference Council. He is also the Sanctions Commissioner of the African Development Bank Group and a Member of the High-Level Panel on Illicit Financial Flows from Africa. He previously served as the Vice-Chair of Transparency International, and he has presided over the Economic, Social and Cultural Council (ECOSOCC) of the African Union, the Pan African Lawyers Union and the Cameroon Bar Association. Akere Muna has denied having any political aspirations in Cameroon and has stated that his interest remains in his work as a lawyer and with civil society organizations. However, Jeune Afrique, a leading African weekly, has described him as both a credible and the possible successor to President Paul Biya, given his prominence in Cameroon and his accomplishments on the international stage, especially in the areas of anti-corruption and good governance.



Experts in every field you can imagine

We work primarily with countries in West Africa including Benin, Burkina Faso, the island nation of Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, the island of Saint Helena, Senegal, Sierra Leone, São Tomé and Príncipe and Togo. Choose us to help you strengthen your operations, to maximize local or regional market access and to keep your company on track. Developing and implementing a business in Africa is tough. Without the appropriate on the ground support for your project, successfully reaching targets can be even tougher. Call or email us for a free consultation.


Quality management consulting services

As your trustworthy and experienced partner on the ground, we can ensure that your enterprise gets the quality management service, support and presence it deserves to take off or to reach the next level of success. With decades of project management experience and presence in west Africa, we can help you create the strategy that is right for you. Get  experts from across the continent to help you effectively meet your objectives. Gain access to markets by making the right connections with individuals and organizations in the private & public sector.


We believe in Africa

While our focus is to help key stakeholders in the public and private sector implement poverty alleviation programs that positively impact West & Central African communities, we also have access to a large network of experts from every segment of the value chain you can imagine across the continent. This means, we can help you make the right connections, provide you with important market insights concerning your project's commercial deployment and assist you with all aspects of your company's development. If you have little or no experience developing a business in Africa, navigating local laws and understanding how things work can be tedious, expensive and risky. When it comes to doing business in Africa, who you know and how you decide to grow your business can make all the difference just like anywhere else. Choose us to take your project to the next level of success. 


What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.



Economic Community of West African States(ECOWAS)

The Economic Community of West African States (ECOWAS) is made up of fifteen member countries that are located in the Western African region. These countries have both cultural and geopolitical ties and shared common economic interest. Member countries making up ECOWAS are Benin, Burkina Faso, Cape Verde, Cote d’ Ivoire, The Gambia, Ghana, Guinea, Guinea Bissau, Liberia, Mali, Niger, Nigeria, Sierra Leone, Senegal and Togo
Considered one of the pillars of the African Economic Community, ECOWAS was set up to foster the ideal of collective self-sufficiency for its member states. As a trading union, it is also meant to create a single, large trading bloc through economic cooperation.


A rigorous and comprehensive analysis of the state of African economy, country profiles with key recent developments and prospects for each country

The world economy is arguably in better shape, with faster growth and buoyant capital markets. With more than $100 trillion in assets managed by institutional investors and commercial banks globally  higher returns, African countries have an array of options, beyond domestic resources and foreign aid, to support their investments. 


West Africa, one of the world's fastest growing mobile markets with 172 million unique subscribers in West Africa, accounting for 320 million mobile connections.

West Africa, home to more than 175 million unique mobile subscribers and one of the world’s fastest-growing mobile regions. The study includes operational and financial forecasts out to 2020, and outlines the role of mobile in driving innovation and addressing socio-economic challenges across the 15 markets in West Africa.


CEO of the Made in Africa Initiative, which advises the governments of Ethiopia, Rwanda and Senegal for industrialization and investment promotion. Ambassador Hai is Co-Founder of C&H Garments, which is a pioneer Pan-African export-oriented garments manufacturer with presence in Ethiopia, Kenya, Rwanda and Senegal.

Discussions with the institutions of the West African Economic and Monetary Union


IMF Staff Conclude 2018 Discussions with the West African Economic and Monetary Union on Common Policies for Members.

Growth in sub-Saharan Africa is projected to continue to rise to 3.2 percent in 2018


Growth in Sub-Saharan Africa is estimated to have rebounded to 2.4 percent in 2017, after slowing sharply to 1.3 percent in 2016.

Foreign investment and external financial flows into Africa have quadrupled


Outlook for agriculture in SAS is broadly positive but more can be done to accelerate sustainable development.

African Economic Outlook 2018 presented to African Union Summit in Addis Ababa


African economies have been resilient to negative shocks, but poor infrastructure is a serious impediment to inclusive growth, according to the 2018 edition of the African Economic Outlook (AEO) presented to delegates in Addis Ababa at the African Union Summit on Friday.

AFDB touts agriculture, infrastructure in new African Economic Outlook


Infrastructure investment remains at the core of African economic development, says Akinwumi Adesina, president of African Development Bank (AfDB), resources to do everything else,” said Adesina, speaking from the bank’s headquarters in Abidjan, Côte d’Ivoire.

Sub-Saharan Africa accounts for nearly a tenth of the mobile subscriber base


The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem. GSMA intelligence is the definitive source of mobile data, analysis and forecast information.


Poverty isn't getting worse. Food isn't running out. Volunteering overseas is not the best way to help. Simon Moss debunks six myths about poverty and asks a series of new questions to reshape the way we think about relief.